Hancock

“Built Around You”

We partnered with visionary director, Grady Hall, to create a sophisticated visual style of practical onset transformation. To achieve this look, it required meticulous pre-visualization, on-set supervision, and precise execution. The post-production team then used VFX to augment and composite multiple shots together seamlessly. The campaign was for Hancock, a leading hospital system in Indiana, and captured the concept that healthcare can be “centered around you” in a creative way.