This campaign shows the impact that new medicines, developed by scientists working tirelessly to develop them, can have on the daily lives of people around the world. There is unlimited potential in what people are able to create, when they are inspired, and the spot is infused with a certain gravitas leave you with that feeling.
Director: Mark Buchanan
Executive Producer: David Perry
Producer: Max Butler
Post Producer: Jennifer Bonior
Director of Photography: John Matysiak
Editor: Bill Ebel