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Leading the Field

In late 2022, our partners at Farm Journal Studios launched an original digital series in partnership with their client, Nutrien Ag Solutions. Entitled “Leading the Field,” the series set out to highlight the full story of where America’s favorite foods and products come from. Hosted by veteran NASCAR spotter and entrepreneur Brett Griffin, the series’ first two seasons have powerfully showcased the ways growers are feeding a growing world.

Filmed across 10 states and in Canada, both seasons have showcased a wide range of farms and crops, from apricots, cotton, apples and cherries, to hatch chiles, onions and grapes. Several of our directors have been involved in overseeing different episodes, and our producer, Rockie Britzmann, has ensured the production maintains consistent quality across so many locations and times of year. With so many moving parts relying on nuanced planning and coordination, and very tight windows for production on site, a key to our success is ensuring we have a stellar team working in sync.

Using a multi-camera approach, each episode’s arc shows Brett on a journey to go to the source where his favorite foods are grown. Along the way, he meets the growers, gets an understanding of their operation, and often participates in some of the mission-essential work. Much of the dynamic energy comes from the amazing locations captured – beautifully showcasing all four corners of the continent. Naturally, the real magic is in the stories told – which leave all viewers inspired and enlightened.

We are grateful to partner with Farm Journal in developing this groundbreaking series together. It takes a lot of mutual trust, and we could not be more proud of the end results.

Agency: Farm Journal
Client: Nutrien

Director: Erin Miller, Ryan Hartsock, Rod Blackhurst
Executive Producer: David Perry
Producer: Rockie Britzmann
Director of Photography: Nathan Thompson, Dave Ogle, Ryan Featherstun
Drone / Camera Operator: Ian Cresswell, Felix N. Mendoza III, David Copithorne
Assistant Camera: Mindy Cook, Jared Tabayoyon, Alexis Moar, Taylor Mills

Boldness is Beautiful.

We solve production challenges and deliver captivating work. We can’t wait to collaborate with you.